CTA’s are an amazing way to get your audience engaged. Whether on your website, social media, or email marketing, your brand will want to use blunt, relatable, bold, subtle but efficient CTA's that use psychology, funny, and/or are different. Which type you choose will depend on the marketing campaign's goal. CTA’s can take a few different forms. They can be buttons, submission forms, banners, links, pop-ups, and/or slide-ins. When you’re creating your CTA marketing it’s important to know the goals. Think about these questions:
1. Why do customers visit your website?
2. What problems are they here to solve?
3. What is your solution to their problems?
Typically, the most effective CTA is the most basic and in today’s world AI can even come up with them for you. However, if you’re a human looking to create an effective CTA, here are some examples to use for higher success rates.
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9. Share this on social media
Good CTA’s will help the customer find an easy route to purchase. The easier you make their journey, the more likely they will buy. Make sure to create an exceptional design that makes the CTA pop out of the page. Proper placement will also ensure that the eyes are drawn toward them. Keep it short and sweet with the clear benefits of clicking and watch the leads roll in.
