A customer who feels empowered is a customer for life. People who feel supported by a brand to make smarter choices will then develop a stronger bond with that brand. With the continued digital space for advertising and brand promotion, the communication between customers and the brand has ultimately changed. The customer now has the power to state what they want, what they need and what they expect from brands. Businesses that listen to their customers will lead to an increase in overall customer satisfaction and retention rates. With social media, customers can now connect with their favorite brands online. This is where UGC can come into play for your brand to empower its audience. User generated content can be created by anyone, anywhere. Your brand will benefit from creating customer empowerment through the use of UGC. We’ve all seen videos on product reviews and promotional videos from a customer at some point while scrolling through the gram or YouTube. This is where customers feel empowered to be part of a brand’s journey. They are invested with them as their values align. Social media now gives customers authority on decision making for a brand. They will publicly state whether or not they like a product and you want them to like it but if not, this is where the brand can benefit from the feedback and make changes for the benefit of the consumer by way of the consumer, if that makes sense. Brands can also license this UGC content from their audience in order to further promote their brand and/or products. It’s a feedback loop where everyone wins. Most brands now understand the importance of sourced content within their advertising strategy but if yours has not, it’s time to start looking into it. Contact us today!
