We all know that words matter. It’s become a very big movement lately to make sure to use politically correct language as well as inclusive language at work. inclusive language means that it is free from particular words, phrases or tones that reflect prejudiced, stereotypes or discriminatory views. Building respect and maintaining it is crucial to a healthy work environment. DEI is now at the top of the priority list for brands. Here are some guidelines for your company to solidify that it is using inclusive language.
DEI in Advertising
One of the biggest challenges that marketers face today is making sure that their brand embraces DEI. If you don’t know what DEI stands for it is diversity, equity and inclusion. After several recent movements, society has embraced new ideals that include DEI and it’s extending into the advertising world. People want to feel that they support brands that align with their values now more than ever. 83% of millennials to be exact, according to the Consumer PR Culture Report.
