In our creativity research, we’ve learned that deliberate and cognitive are types of creativity. Creativity is not limited to the artsy types who are spontaneous and emotional. This style of creativity will require research. Think of Thomas Edison or Albert Einstein. They were creative leaders who were highly deliberate and cognitively creative with their scientific innovative efforts. This is where research design comes into play with creativity. Research design refers to the overall strategy that will be used to integrate the different parts of a study in a coherent and logical way. It’s a blueprint of how you will collect data, measure it and analyze. It allows you to test a hypothesis. It’s important that your research be conducted in a way that is neutral, reliable, validified and generalized. If you’ve ever taken a science class in college, you’ve probably written a research paper or read plenty of them. T