Trends shift so very quickly in our society today. It’s important to stay on top of what’s hot and what’s not in the advertising world. Every few months we do a dive into what is important to consumers and the trends that they’re following. Here is what we found as we’re about 4 months into the year so far.
Holiday Advertising 2022
We’ve recently been looking into current consumer trends, such as Found Content: Recession Proofing Costs. In this article we talk about how consumers are now spending more on essentials and less on luxury in the wake of economic downturns. It is important that brands are not being insensitive with their messaging in regards to their audiences’ financial positions. This is especially true for luxury item brands. Yesterday, we posted the 2023 consumer trends from a GWI Report that shows consumers are beginning to exhibit even more particularity with their budgets going into the new year. Consumers’ top three reasons to decide to buy from a brand right now are quality at 53%, cost at 36% and trust at 32%.
Where do People Seek Product Information?
You want to buy a new jean jacket. What’s the first thing you do to get started in your process of finding that perfect jacket for you? The answer to this question is going to be different for everyone reading this because research says it depends on what generation you are part of. It also depends on which populations we look at around the world. For the sake of this article we will stick with the states.
