We’ve all heard the saying, “Sex sells,” but many issues surround this idea of advertising. It is initially meant to evoke positive feelings about a brand association but one study shows that while people prefer ads with high sex appeal at first glance, when they are in the evaluation stage they prefer ads with low sex appeal (National Library of Public Medicine). While sexual imagery can bring attention to an ad it’s always a risky choice. Here we’re going to highlight the pros and cons of sexual advertising.