Developing a Solid Business Strategy

Having a successful business is a marathon, not a sprint. A solid business strategy will help your brand succeed over the long haul. Think of it as a road map. You have goals that you want to get to and your strategy will help you get there. There are a few components to a good business plan.

Calculating Risk vs Reward

We all make mistakes, especially in business. But to repeat those mistakes is another story. Making mistakes are important. It is how we learn and improve as business owners. In business there will always be risks involved. But sometimes you must weigh the risks vs the rewards to see if that risk is even worth taking. But how do we do that? How do you discern whether those decisions foolish or calculated? Let’s first define a calculated risk.