A creative brief is a document that defines the scope and goals of a project. In our world of user-generated content, this means defining the specific content you want for your project or campaign. Each project will be different, of course, but the creative brief outline and structure should always remain the same. Here are some tips from our team on ways to make your creative brief and effective and efficient.
Small Business Advantage
In our world today, we likely think of big conglomerates owning markets. However, in the U.S., small businesses comprise of 99.9% of all firms according to the SBA. Strategies between large and small brands are going to be different, due to their specific marketing niches. While larger companies can offer more to a wider variety of consumers, small businesses do have their advantages. As a small business ourselves we pride ourselves on these unique traits that make us stand out in our area of expertise. Here are some ways that small businesses have an upper hand from large firms.
