In our world today, we likely think of big conglomerates owning markets. However, in the U.S., small businesses comprise of 99.9% of all firms according to the SBA. Strategies between large and small brands are going to be different, due to their specific marketing niches. While larger companies can offer more to a wider variety of consumers, small businesses do have their advantages. As a small business ourselves we pride ourselves on these unique traits that make us stand out in our area of expertise. Here are some ways that small businesses have an upper hand from large firms.