In our world today, we likely think of big conglomerates owning markets. However, in the U.S., small businesses comprise of 99.9% of all firms according to the SBA. Strategies between large and small brands are going to be different, due to their specific marketing niches. While larger companies can offer more to a wider variety of consumers, small businesses do have their advantages. As a small business ourselves we pride ourselves on these unique traits that make us stand out in our area of expertise. Here are some ways that small businesses have an upper hand from large firms.
Specific niches. Just as we are here at Locomotive most small businesses focus on a very concise skill set. This means that people will know where to go when they need specific products or services. For us, it’s our expertise in the area of sourced content for advertising campaigns. Big brands may not even know what their particular niches are.
Faster decision making and flexibility. While large companies focus on consistency, it will take longer for approvals for just about anything they do. Small business has more flexibility to make their own decisions and less chain of command when it comes to thinking on their feet. This makes for quick decisions and changes when sometimes going with the flow can help your clients and consumers.
Personalized service. Small brands can offer more personalization and treats each client or customer as a human. They can take time to get to know their audience or clients to develop a real relationship with them. people inherently want to connect with others. You will understand what they want and need from you. This will also ensure loyalty and word of mouth recommendations.
Innovation. The innovative aspect of small business can be due in part to lack of this service or product from larger companies. This already makes you a stand out company. Make sure to highlight what it is that makes your brand innovative.
Adaptability. Because of the personalized experiences and flexibility that your small business can offer adaptability is the result. Since they know their audience personally, they can adapt to any changes in their needs quickly.
These are only some of the benefits of owning a small business. There are so many reasons that your small brand has advantages over the “Big Guys.” Highlight your uniqueness and share your passions for what you do with confidence. Others will see this spark and be drawn to your brand.
