We work with so many creative people in our industry and each one is unique in their very own way. Content creators, creative directors. You name it, we’ve worked alongside them to help make the best UGC campaigns possible. We’ve always been under the impression that you are either creative or you’re just not but apparently, and surprising, this is not the case. There are four different types of creativity, according to neuroscienctists. Did you know this? That means we’re all creatives in one way or another. The four ways of creativity are deliberate & cognitive, deliberate & emotional, spontaneous & cognitive and spontaneous & emotional. Let’s dive in to each type.