We’ve all heard the saying, “Know your worth,” but how can you actually apply this in the business world? Well, one answer could be creating a solid value proposition. A value proposition summarizes why customers should choose your product or service. It will highlight the ways that you stand out from your competition and how that can benefit your customer. A great value proposition is specific, focuses on the problem(s) it solves for the customers and should be front and center on your site. Here are some of our tips to writing a good value proposition.