Myths About User-Generated Content

January 29, 2024

Advertising, Advertising Agency, Locomotive Content, UGC Myths

There are some myths surrounding UGC that have been circulating since it spawned. We want to take some time to debunk these for you. Let’s take a look at some of the most common myths about UGC.

1. It’s easy to curate and license: Finding specific content to fit a creative brief can be more difficult than it seems. If your agency or brand has ever tried it then you know how time-consuming it can be to find the right content AND track down the owner of a particular piece of content. There are also specific legal requirements for clearance that are necessary to have the rights to use the content.

December 19, 2022

Dustin Pagliughi

UGC, User Generated Content, UGC Myths

Two Truths & A Lie: UGC Myths

December 19, 2022

Dustin Pagliughi

UGC, User Generated Content, UGC Myths

Not all UGC is good for your brand. True! There have been plenty of UGC campaign gone awry and it would be naive to think that all UGC is good UGC. Found content seriously affects your customers’ trust and opinion of your brand through emotional connects. Also, true! People trust real people so if this goes sideways you could be looking at some serious consequences and fires to be put out. This is what we are here for, to get your brand quality, legally cleared content that reflects positively on your company and its mission. However, that being said, we thought we would go through some myths on UGC and clear them up for you.