Not all UGC is good for your brand. True! There have been plenty of UGC campaigns gone awry and it would be naive to think that all UGC is good UGC. Found content seriously affects your customers’ trust and opinion of your brand through emotional connects. Also, true! People trust real people so if this goes sideways you could be looking at some serious consequences and fires to be put out. This is what we are here for, to get your brand quality, legally cleared content that reflects positively on your company and its mission. However, that being said, we thought we would go through some myths on UGC and clear them up for you.
1. UGC is too risky to employ into my marketing & advertising strategy. Not so, and actually it is the opposite. It’s not risky if you let the pros take the reigns to properly source and clear your content like we do. It is a crucial component of your marketing & advertising strategies in our digital world today.
2. If UGC has a negative impact on my brand, I should just ignore it and it will fade away eventually. This is never a good idea and is bad PR mitigation. You should always address issues that have a negative impact on your brand’s image. The sooner you tackle an issue the sooner it will get resolved before the damage is irreversible.
3. UGC is lower in quality. False! We should all know by now that not all sourced content is created equal. With the rising age of technology, there are a number of smart phones that can capture quality video and photo nowadays. Although not produced, they’re enough when it comes to quality. Billions of videos are uploaded every day to social platforms so the possibilities are literally endless! Did you know that 90% of the worlds population has a smart phone with a camera on it? That’s over 7 billion creators!
4. UGC cannot be controlled. Although it may seem like it can be difficult to control, sourced content can be easily controlled with creative briefs before sourcing. Agencies have deciding power of the content they receive from us initially and will have the final say in which pieces they want to clear to use for their projects/clients.
5. UGC doesn’t work for all brands. Not so! UGC has a place in every brands marketing and advertising strategy. It’s cost effective, creates trust and humanizes your brand’s voice. The facts speak for themselves. It works!
So, there you have it. Two truths and some lies. Now you can see that not all UGC is created equal. Sourced content can seem tough for those trying to produce it on their own without a professional. It won’t take you long to realize that curation and clearing should be left to the pros. Doing so will prevent any negative impacts from using found content in your campaigns. Contact us today if you haven’t used us for your campaign and want to give it a try!
