We all know by now that content marketing has become the top way to generate more leads, keep reader’s attention, improve loyalty and trust. The list goes on and on. Actually, a stat by demand metric research shows that 86% of businesses use B2C content marketing. As they should, it costs 62% less and the benefits are great (as mentioned above). This being said, there are a lot of content creators out there now so how do you know which one(s) to choose for your brand and its campaigns? There are a lot of things that you should look out for but we’ll list those that we feel are the most important.
What’s Is It Like Working in the Found Content Space
We love our employees! Each of their unique skillsets and personalities bring something special to the table for each project we do. Working in found content can be a tricky place at times but the rewards it reaps are high, especially since we have the best team available in our field. What better way to explain what it’s like to work in found content than interviewing one of our very own employees? For personal privacy purposes, the name of individual(s) interviewed will be left out due to their allowance to work on other projects. Although we sadly regret not being able to praise their name to the mountain tops, we completely understand that this is their preference and we respect that.
