Did you know that 40% of Gen Z use social media for search rather than a search engine, according to research done by Google? So, when a group of Gen Z’ers are looking for a local restaurant they just hop on Instagram or TikTok to see what content has been shared locally by other people. This can be done through geotagging or hashtags, where users can now search for location & hashtags as well as general keywords. And now with the ecommerce shopping that is available through social media, it’s making it the best way for people to discover new products/services that they find valuable to fit their tastes.