We wrote an article recently on the halo effect and touched briefly on its ugly sibling, the horn effect. But, we didn’t’ dive too deep into the topic so we wanted to circle back here today and chat about it a little. The human brain is such an amazing organ. It categorizes through the lenses of our experiences, creating cognitive bias.
The Importance of Colors in Advertising
Color psychology is the study of how certain colors impact human behavior. Otherwise known as color theory, colors impact each individual differently based on preference and cultural background. Today, color psychology is used mostly in advertising. Some brands have even gone as far as trademarking a specific color that is associated with their business. Colors are chosen very carefully in advertising because of the associations that our brains make with them. Let’s look at the basic colors and see how they invoke certain associations.
Psychology of Advertising
Gestalt Principle for Advertising Design
We know, we know. This already sounds like a very fancy, difficult to read article. Well, let us tell you that it’s not. We’re going to explain this design principle in laymen’s terms for those who may not be familiar with it. We don’t have degrees in psychology, so our understanding of it is at the surface level to be used for the ad industry. So, what is the Gestalt Principle?
