We wanted to do something fun for today and go back to our ad of the week article. Today we want to feature the ad recently done by Maybelline. They pulled a great stunt where they put eyelashes on the tube in London. When the underground got close to the platform they had a mascara brush that combed the lashes back as it came to a stop. To read more about the ad or view it visit the Evening Standard.
Advertising for Good
We recently read the Adage article on how advertising companies can help with promoting activism. Aka. Advertising for good. It made us think of some of the campaigns we’ve been a part of, one of which was very recent for help during Natural Disasters. Over the span of our time here at Locomotive, we’ve managed to be part of campaigns that really bring out the best in all of us. Our recent work with Home Depot for disaster relief is one we’re very proud of but it’s not just limited to this one campaign. We’ve done campaigns the spotlight human kindness. And one for Comcast called, “Lift Zones,”
Ad Viewability
Epic Fails: Top Reasons Why Ad Campaigns Fail
Let’s be honest, epic fails are only funny when no one gets hurt and in the advertising business, if your ad campaign flops, your brand suffers. There’s definitely no single recipe for an ad campaign to succeed there are some top reasons that it won’t. Don’t fall victim to an ad that falls short of the mark. Do the research and understand what to do and especially what not to do. Here are our top reasons that we believe some ad campaigns fail epically. While, this list is nowhere near exhaustive, it’s a place to start.
