We just wrote about topical content, which touched on evergreen content slightly. So, what is evergreen content? If topical content is on current events or things that are trending, then evergreen content is just the opposite. It’s really stated in the name, evergreen. Like the evergreen trees, evergreen content lives over the long periods of time and is not time sensitive. If topical to evergreen content creation ratio is 1:4, then what are some key reasons to create so much more evergreen content over topical content?
Topical Content
There are so many types of content out there nowadays so, what in the world is topical content? Topical content is relevant to current events or timely topics. Think about things that are currently trending. Writing, vlogging, news stories, videos or even advertisements can be done on trending topics. These would all be considered topical content pieces since they focus on current news/trends. So, let’s talk about some of the advantages and disadvantages of writing topical content.
