We just wrote about topical content, which touched on evergreen content slightly. So, what is evergreen content? If topical content is on current events or things that are trending, then evergreen content is just the opposite. It’s really stated in the name, evergreen. Like the evergreen trees, evergreen content lives over the long periods of time and is not time sensitive. If topical to evergreen content creation ratio is 1:4, then what are some key reasons to create so much more evergreen content over topical content?