Who doesn’t love free publicity? That’s exactly what earned media is. Coverage for your brand through organic means. It can be though reviews, media coverage, mentions, social shares, etc. As nice as it is to get that free shout out, it is also the most difficult to achieve. Let’s think about a consumer review. We all use them. What’s the first thing that most people do after they read a review somewhere? The answer is that they visit the website of that business and on average they will read roughly 10 before they go the site, according to Local Consumer Review Survey, 2020. We can’t stress the importance of getting positive earned media, whether it be through a Google review, an Instagram share, or media coverage. Here are a few tips to ensure that you will get a rave recommendation through earned reviews no matter where it comes from.