In 2020, 80% of homes have at least one connected T.V. according to MediaPost. We’ve all heard of CCTV from British crime dramas but what is CTV and what makes it different from OTT? What is OTT? All these acronyms are making us dizzy. Let’s look at the difference between OTT and CTV. OTT stands for over-the-top and is defined as content delivered over streaming services or apps. Examples are Netflix, HBO Max and HULU. CTV, otherwise known as connected T.V.,….