In yesterday’s blog we talked a little bit about psychographics. Today we’re going to take a deeper dive into the factors that make up psychographic profiles. They can be broken down into four major groups: beliefs, attitudes, values and needs. Beliefs are defined as something that someone holds to be true and come from our experiences. They are hard to change because the longer we hold them, the more stable and entrenched they are. We often hold beliefs at the core of “who we are.”