UGC is best known for its ability to humanize brands, strengthen consumer trust, and produce lasting emotional connections. With the rise of generative AI recently, there is now talk of AI-generated content. This is any form of UGC that is created or enhanced by artificial intelligence. It can change existing UGC or create new content from scratch. We feel that there are so many things that can go wrong here. Does it not take away the entire point of what benefits UGC has to offer in the first place? People trust real people… How can you “humanize” your brand if you’re not even using humans?
Why Asking Open-Ended Questions is Important for Creative Businesses
How? Why? What? Open-ended questions are questions that start this way. They are designed to be thought-provoking and allow for longer and more detailed responses. Differing from closed-ended questions that typically are answered with yes or no or have some short response, they have no predetermined answers and will require some explanation. A good open-ended question always seeks genuine interest in the person’s answers. Since these types of questions require deeper thinking they can often end with breakthrough answers. The point is not about having a right or wrong answer with these so that they can elicit collaboration within a team. You can already see why this type of thought provocation within your business can be beneficial, especially when you’re trying to solve some problem. They can build rapport between employees and foster positive relationships within the company. If you’re not sure where to start with asking open-ended questions here are some tips and examples.
Myths About User-Generated Content
There are some myths surrounding UGC that have been circulating since it spawned. We want to take some time to debunk these for you. Let’s take a look at some of the most common myths about UGC.
1. It’s easy to curate and license: Finding specific content to fit a creative brief can be more difficult than it seems. If your agency or brand has ever tried it then you know how time-consuming it can be to find the right content AND track down the owner of a particular piece of content. There are also specific legal requirements for clearance that are necessary to have the rights to use the content.
Theory of Reasoned Action
We recently listened to a great episode of the Mark Groves podcast with costar guest, Robert Greene on the art of seduction. By seduction, we don’t mean what you all think. Seduction is persuasion and is an element of gaining power. This is something all brands strive to attain to gain new customers. All advertising is based on some sort of persuasion to influence attitudes, beliefs, and behaviors. This is where the Theory of Reasoned Action comes into play. This theory is an attempt to understand the relationship between attitudes, and beliefs and determine behavioral intention of human actions. There are three things to consider here. 1. Attitudes as a function of beliefs and evaluations of the outcomes. 2. Subjective norms of society as a function of normative beliefs. 3. Motivation to comply and self-control is a function of these beliefs with consideration to how much sway they hold over the person. These three things lead to behavioral intentions. So, now it’s important to understand what controls these beliefs that we all have and where they stem from. Some background factors are personal, demographic, and environmental.
7 Steps: A Guide for Logical Decision Making
Critical decisions can be tough to make in the business world. Rational decisions are important when we as humans tend to be highly emotional. However, there is a model to help those who have to make these difficult choices daily in the workplace. This guide can make the process less stressful and help you come up with clear solutions that are the best. Here’s how it goes:
5 Years on the Rails
Happy birthday to us! We absolutely cannot believe that it has been half a decade already on the tracks together. We’ve officially turned five years old and couldn’t be more excited about the years to come. We would like to thank all of our partners for trusting us with their UGC advertising campaigns. You helped us turn a dream into a reality. Thank you to all of our employees, especially those who have been with us since day one! You all are the cogs in the machine that makes this company run efficiently with all of your hard work. Lastly, big thanks to all the content creators out there!
