ad agency

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Myths About User-Generated Content

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There are some myths surrounding UGC that have been circulating since it spawned. We want to take some time to debunk these for you. Let’s take a look at some of the most common myths about UGC.

1.     It’s easy to curate and license: Finding specific content to fit a creative brief can be more difficult than it seems. If your agency or brand has ever tried it then you know how time-consuming it can be to find the right content AND  track down the owner of a particular piece of content. There are also specific legal requirements for clearance that are necessary to have the rights to use the content.

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Benefits of Working in the Ad Industry

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We absolutely love what we do! We would scream it to the rooftops if we could. Not only are we part of the advertising industry, we are a niche brand that focuses on user-generated content and found content campaigns, so we get to work with agencies and content creators. We know there are pitfalls in any industry, including the Advertising game, but since we aren’t your typical ad agency, we don’t have to deal with many of the talked about issues. Here are some of our favorite things about working in the industry!

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Paternity Leave at Ad Agencies

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“Fathers who get longer paternity leave have been shown to have an even closer relationship with child for a lifetime,” according to an study done by Petts, Knoester and Waldfogel. When we’re talking about equality for all, it’s important to consider the fact that some fathers want to spend these first few months with their newborn. Yes, mothers need the time to recover from birth, etc. but is it not fair to offer men some leave in order to bond with their family in those formidable moments?

Continuing the fall fling with some tasty fall surf. Keep creating! #advertising #locomotivecontent
Very thankful to our men and women who protect and serve, and have served in our military! Happy Veterans Day!