UGC is best known for its ability to humanize brands, strengthen consumer trust, and produce lasting emotional connections. With the rise of generative AI recently, there is now talk of AI-generated content. This is any form of UGC that is created or enhanced by artificial intelligence. It can change existing UGC or create new content from scratch. We feel that there are so many things that can go wrong here. Does it not take away the entire point of what benefits UGC has to offer in the first place? People trust real people… How can you “humanize” your brand if you’re not even using humans?
Why Asking Open-Ended Questions is Important for Creative Businesses
How? Why? What? Open-ended questions are questions that start this way. They are designed to be thought-provoking and allow for longer and more detailed responses. Differing from closed-ended questions that typically are answered with yes or no or have some short response, they have no predetermined answers and will require some explanation. A good open-ended question always seeks genuine interest in the person’s answers. Since these types of questions require deeper thinking they can often end with breakthrough answers. The point is not about having a right or wrong answer with these so that they can elicit collaboration within a team. You can already see why this type of thought provocation within your business can be beneficial, especially when you’re trying to solve some problem. They can build rapport between employees and foster positive relationships within the company. If you’re not sure where to start with asking open-ended questions here are some tips and examples.
Gun Violence Awareness Month 2023
Here are some shocking statistics to get you thinking (NY State Division of Criminal Justice):
· Every day more than 100 Americans are shot and killed in the U.S.
· Access to a gun in a domestic violence situation makes it 5x more likely that the woman be killed
· Access to a gun triples the risk of death by suicide
Extra, Extra Read All About It: Press Releases
News spreads fast nowadays in the digital world we live in. Before the internet, the press release was used to reach a wider audience through sending them directly to journalist. The journalist would then publish in their newspapers to reach a large audience, but only if they deemed the releases to substantial enough to send out. With social media today, it doesn’t matter if anyone thinks your press release is subpar, it’s going to go out anyway. It has become a way for companies to reach their audience directly without the middle man so it’s important for brands to know how to use them strategically to benefit their marketing tools. There are some key elements to your release that you want to make sure you have as well as sending to the proper places. Aside from this you need to know why you’re creating it. Let’s start with that.
UGC for News
Imagine that you are having your morning coffee and you flip on the local news channel. You see a story about a local fire and it cuts to a phone shot video of an eye witness account. This is a user-generated content video of a first-hand account of the event taking place in real time. When we typically think of found content, we think of advertising since that’s the space we work in. However, there are many benefits to UGC usage in the newscasting world. There is value to being able to source and clear eyewitness content.
