Well, we really went down the rabbit hole on this one. This topic has so many ins and outs that we could write an infinite number of articles about on the different aspects. Let’s start by defining what neuromarketing actually is. You can probably guess, it combines neuroscience and marketing techniques. Neuromarketing studies the neurological responses, including brainwave activity, eye tracking and skin changes to certain marketing stimuli in order to better understand consumer behaviors. It’s fairly new and has only been around since the early 2000’s. Once considered controversial, it is now starting to be viewed as promising, since scientifically it has improved greatly over the past five years and it can be used to test product design, UX testing, A/B testing, CTA, images in ads, rebrand campaigns etc. let’s jump into some of the techniques used to track and what insight each offers to brands and advertisers.