What’s the main reason you watch video content? Is it to be entertained? To escape from your daily life? To learn about a new brand or product? If you said any of the above, you’re not alone. The answers from most people are all of the above. Turns out that 32.8% of consumers watch videos to help them relax and unwind followed by 26.3% who want to be entertained or laugh, according to HubSpot. Video content has changed so drastically since the creation of the internet. It’s really hard to believe that it’s only been around for 30 years or so. Wrap your mind around that for a second!
Contextual Advertising
While writing our blog about Google’s announcement of their 3rd party cookie phase out the term contextual advertising came up as a possible solution. We found this topic worth digging into a little. Contextual ads are placed on web pages based on the content of those pages. For example, if you’re reading an article on Yosemite an ad for hiking boots may pop up. This keeps the user’s data privacy in tact while still getting the right information in front of the right audience.
Outstream Video Advertising
A new popular topic of discussion in the advertising world is out streamed video ads. This is expected to be a new trend in the following years as opposed to in stream video ads. So, what’s the difference? Well, let’s start with what an in-stream video ad is. These ads are inserted into a video that is already being played. In stream ads require a static video player and they can be viewed as pre-roll, mid-roll, or post-roll. A.K.A. Before, middle, or after what the viewer is already watching. These tend to be somewhat of an annoyance and are usually unrelated to the content being played. We’ve all been through the, “your video will play after this ad” situation on YouTube before. Now, let’s talk about what an outstream ad is.
