Monkey see. Monkey do, as the saying goes. Turns out that this might not be far from the truth. People tend to conform to what others are doing or saying if they perceive them as a source of accurate information. Humans like to be right, so they look to others who are considered experts in their respective fields to understand something deeper. This typically occurs when someone is unsure of something or lacks knowledge in a particular area. Informational social influence is associated with the internalization of said ideas adopted by the expert
Psychology of Advertising
Gestalt Principle for Advertising Design
We know, we know. This already sounds like a very fancy, difficult to read article. Well, let us tell you that it’s not. We’re going to explain this design principle in laymen’s terms for those who may not be familiar with it. We don’t have degrees in psychology, so our understanding of it is at the surface level to be used for the ad industry. So, what is the Gestalt Principle?
