Did you know that it only takes 0.146 seconds for a human to hear and interpret a sound?!? (Business News Daily) When we think of advertising, the first thing that comes to mind is visual, but the sounds in an ad can make or break it. Certain sounds can connect with your audience on an emotional level. Something further, sonic branding is a sound that is associated with your brand. Think of the Netflix sound when it launches. All of you reading this can hear it in your mind right now huh? We can too. Another way to use sound is in a retail environment and is probably the most common. Let’s dive into each a little deeper.
Programmatic SEO
We all know that high SEO is important for your brand but what is programmatic SEO? Even if you’ve never heard of it, it is quite common practice in the digital space. Instead of spilling a definition at you, let’s look at an example of programmatic SEO and work our way backwards. Imagine you do a web search on best restaurants in (city) and when the results come back with a TripAdvisor page in at least the top 3. The reason for this is that they have a page for almost everything travel related anywhere in the world. They have to create thousands of landing pages in order to increase their SEO ranking. This is programmatic SEO in a nutshell. It is building a database of thousands of pages that are connected to a template in order to rank higher in Google’s search query. They all use similar, long-structure keywords. Brands can use this to write the content and publish for them instead of having to it all manually. So, how do you implement programmatic SEO? Here is a quick tips list to get you started.
De-Influencing
It seems that the forecast for trending influencer marketing uptick in 2023 may be fiction more than fact. We’ve reported that it may be trending upaward this upcoming year through our research, but with economic uncertainty on the rise, that may not be true at all. Everyone in the U.S. has been more cautious with their spending habits and has increased their scrutiny over “influencer authenticity.” This became a recent reality when a popular creator was accused of wearing fake eyelashes to promote L’Oréal mascara. Our favorite part of this scandal is that it has been coined “Mascaragate.”
