Look out Gen Z there’s a new influencer on the rise and they’re some experienced competition. It’s your grandparents! We know you’re probably shocked to hear this but as social shifts happen people want to see more authentic content that less edited. Your grandma has an up ya’ here because she probably doesn’t even know how to do those things.
De-Influencing
It seems that the forecast for trending influencer marketing uptick in 2023 may be fiction more than fact. We’ve reported that it may be trending upaward this upcoming year through our research, but with economic uncertainty on the rise, that may not be true at all. Everyone in the U.S. has been more cautious with their spending habits and has increased their scrutiny over “influencer authenticity.” This became a recent reality when a popular creator was accused of wearing fake eyelashes to promote L’Oréal mascara. Our favorite part of this scandal is that it has been coined “Mascaragate.”
B2B Influencer Marketing
Content Creators vs Influencers
Digital Marketing Trends 2022
Now that we’re at the end of the pandemic we can thankfully say that overall, this year been increasingly better than the previous two. Don’t you agree? Although we’re well into the summer, we’ve put together a quick list of things that are expected to be trending all year. They’ve been gaining steam and aren’t going anywhere. Here are our top 5.
Harnessing Influencers for Marketing
Influencers… we can all name at least one in this day in age. Jake Paul for example has set out and created a great business for himself through YouTube and now in the boxing arena. Although, let’s be honest the guy can’t box. They just feed him poor old men who were once previously good Mixed Martial Arts fighters. Big difference from real boxers. Nonetheless, he’s made millions through his marketing strategy as an influencer. But how can brands harness the power of these influencers and what are the reasons they would even want to?
