ABM is a marketing approach that focuses highly on the most valuable accounts for a business. This style of marketing is very effective for B2B brands. Different from inbound or lead-based marketing that covers a wide variety of people or businesses, it can offer brands some unique benefits such as:
B2B Influencer Marketing
LinkedIn Takes the Lead
89% of B2B marketers use LinkedIn for lead generation and 62% say it generates them leads, over 2x’s more than the next-highest social channel according to the Wpromote State of B2B Marketing Report. Why is LinkedIn taking over for lead generation? Well, there are a couple of standout reasons that make it the best for B2B leads. First, you should know that their lead conversion rates are 3x’s higher than major ad platforms. Here are some other great reason why they’re perfect for generating B2B leads.
