89% of B2B marketers use LinkedIn for lead generation and 62% say it generates them leads, over 2x’s more than the next-highest social channel, according to the Wpromote State of B2B Marketing Report. Why is LinkedIn taking over for lead generation? Well, there are a couple of standout reasons that make it the best for B2B leads. First, you should know that their lead conversion rates are 3x’s higher than major ad platforms. Here are some other great reasons why they’re perfect for generating B2B leads.
1. Professional space. There are over 575 million professionals on LinkedIn. It shows a professional’s position, industry and location. This will assist your brand in reaching the right people in the right positions.
2. Business context. It is well known that LinkedIn is up there as one of the top professional social channels. It is where working professionals go to advance careers, search businesses, etc.
3. News Feed. The ads on LinkedIn actually appear next content in the feed that allows for a better experience.
4. Costs. Average cost per lead on LinkedIn is generally lower than others.
5. Extensive filters. Layering your targeting domains is easier here with extensive filter options, such as level of seniority.
6. Matched Audience feature. This can help with website retargeting, account targeting and contact targeting.
LinkedIn is a good social network of working professionals and from the number of reasons listed above, you can see why it is good at generating new B2B leads for your brand. Give it a try for your business to reach new potential business partners in your field.
