influencers

Granfluencers: Breaking Down Barriers of Age

Look out Gen Z there’s a new influencer on the rise and they’re some experienced competition. It’s your grandparents! We know you’re probably shocked to hear this but as social shifts happen people want to see more authentic content that less edited. Your grandma has an up ya’ here because she probably doesn’t even know how to do those things.

Content Creators vs Influencers

Influencer marketing is coming in the lead this year for marketing and advertising strategy. But what is the difference between an influencer and a content creator? They are not necessarily the same thing.