We all know that high SEO is important for your brand but what is programmatic SEO? Even if you’ve never heard of it, it is quite common practice in the digital space. Instead of spilling a definition at you, let’s look at an example of programmatic SEO and work our way backwards. Imagine you do a web search on best restaurants in (city) and when the results come back with a TripAdvisor page in at least the top 3. The reason for this is that they have a page for almost everything travel related anywhere in the world. They have to create thousands of landing pages in order to increase their SEO ranking. This is programmatic SEO in a nutshell. It is building a database of thousands of pages that are connected to a template in order to rank higher in Google’s search query. They all use similar, long-structure keywords. Brands can use this to write the content and publish for them instead of having to it all manually. So, how do you implement programmatic SEO? Here is a quick tips list to get you started.
1. Choose your head terms: this is the overall broad categories. Advertising, advertising agency, content agency would be an example of some we would use. These will have a large search volume.
2. Figure out what the modifier keywords are: Primary: found content agency, user-generated content agency. Secondary: advertising: user-generated content, found content, sourced content.
3. Put them all together: it’s not uncommon to have 100K keywords.
4. Do competitive analysis: what keywords and long for modifiers are your competition showing up on with Google search?
5. Build the landing pages: they will all be a similar template but slightly unique. It’s important for the algorithm so it sees it as a unique value for visitors on each page.
Every brand can benefit from programmatic SEO, because every brand should have an online presence, no matter the size of the company. We live in a digital world, so improving your brand’s SEO will allow it to reach more people, make your site more attractive and the ROI on programmatic SEO is very high. It can also require much less time to achieve results.
