Over 58.7% of the global population is on social media and uses it as their primary source of information. That’s roughly around 4.65 billion people. When it comes to social media marketing though, a one size fits all approach does not work. It’s important to know which audience hangs out where so you can know what kind of video content to make and where to put it.
Social Media Mistakes to Avoid
We’ve all posted that low quality video that got very little love and immediately regretted it. Maybe even taken it down shortly after the fact. We know we’ve done this. There are a few major pitfalls to avoid when attempting to optimize your social media channels. We’re only going to focus on Instagram for the purpose of this article.
Desktop Posting Guide
Which Social Media Channels are Best for Brands
According to Statista the leading social media platform for brand marketers is Facebook at 93%, with Instagram coming in second at 78%. Even if you’re a content creator, you want to get more engagement and turn followers into customers. We couldn’t agree more with this statistic. Let’s think about why this is. Look at YouTube for example. Sure, you can monetize to make money here but, you can only engage with your followers if they leave comments on your videos.
Trending Video Marketing Investments
As we always say here at Locomotive, video content is King! It continues to be the top way to market to brand audiences. However, there are so many different styles of video marketing to consider now, so what types are brands investing in this year? Here is a quick list of our top three trending video marketing styles that brands are investing in.
Social Media Stats 2022
Upon all our blog research here at Locomotive, there is always a recurring theme in advertising with social media. It’s now one of the most important parts of an advertising strategy in today’s world. We found some really interesting stats that we wanted to share with all of you. We know it helps us see a clear picture of who is watching what and where. It’s important to know where your target audience is to better serve them.
Tapping Into Gen Z for Advertising
Who’s ready for some changes? We know we are and Gen Z is proving to be new type of market when it comes to the advertising world. They are like no other that came before them. Let’s talk about the biggest difference between Gen X, Millennials and Gen Z. Millennials remember a time before social media whereas Gen Z does not know a world without it. Even more, their Gen X counterparts grew up on MTV with zero social media. I don’t think it really comes as a surprise that Gen Z is a unique group who can’t imagine a world without tech.
