Over 58.7% of the global population is on social media and uses it as their primary source of information. That’s roughly around 4.65 billion people. When it comes to social media marketing though, a one size fits all approach does not work. It’s important to know which audience hangs out where so you can know what kind of video content to make and where to put it. According to a HubSpot survey, YouTube is still in the lead with 35% of people watching social media videos. This is followed by Facebook, TikTok, Other and Instagram. TikTok is on the rise as it now surpasses Instagram but this is just according to one small survey done through HubSpot. Other sites show different data. So, who’s right? Who’s wrong? Well, they’re both right. It all depends on who your survey group is. Different groups that are different ages or from different regions will alter the results. The real take away here is that you make sure to market and advertise over a range of platforms, young and older. As social media evolves, so will the need to change strategies.
