According to Statista the leading social media platform for brand marketers is Facebook at 93%, with Instagram coming in second at 78%. Even if you’re a content creator, you want to get more engagement and turn followers into customers. We couldn’t agree more with this statistic. Let’s think about why this is. Look at YouTube for example. Sure, you can monetize to make money here but, you can only engage with your followers if they leave comments on your videos. You can’t really build a relationship with your audience. What about TikTok? Oh man, do we have lots of thoughts on this platform. It’s great for viral videos but you don’t really get served content from people that you follow. It’ good for discovering new content creators but not so much for building good connections with your current followers. Aside from this, it’s important for content creators to know that anything filmed within the TikTok platform is the property of TikTok and that the creators do not actually own the rights to those videos. Furthermore, if a creator films inside the app, they cannot monetize their content in any way. Personally, we believe that it’s best to generate revenue from your followers on Instagram because there are so many ways to connect with them through all their different features. The algorithm on this platform is also set up to give you more of the content from the people and brands that you love. It’s important to having a multifaceted approach to social media marketing. Using stories, feed, live, reels, polls, etc. this keeps your audience engaged and it will build stronger relationships with them.
