We’ve all posted that low quality video that got very little love and immediately regretted it. Maybe even taken it down shortly after the fact. We know we’ve done this. There are a few major pitfalls to avoid when attempting to optimize your social media channels. We’re only going to focus on Instagram for the purpose of this article.
1. Low quality videos. This goes for really any channel. A low-quality video is a sure way to get low engagement.
2. Missing out on live streaming. This new, powerful tool is a great way to engage your audience in real time. This helps you get feedback immediately.
3. Uploading videos with TikTok watermark. Don’t recycle your videos. Or anyone else’s for that matter. Always upload the original video without the watermark logo if you decide the video is worthy of a double share.
4. Skipping out on the bio. This is where you can increase your discoverability. Linktree can help you add multiple links to your bio if needed.
5. Having a personal or private account. I think the reason for this speaks for itself. If you’re a brand you must have a business account in order to see your metrics.
6. Buying followers. Although it may be tempting, buying followers is a hollow purchase. These followers are often bot accounts that won’t engage with your content.
7. Skipping the opportunity of a great caption. Just as when writing a good article, it’s important to have a good caption to hook your user’s attention and can offer more context for your amazing posts.
We love social media and the engagement it creates between brands and consumers. It’s something that brands were unable to do in such a way prior to. With social media, a brand’s audience can connect with them on a deeper level through engaging with their posts, sharing and saving them. It also gives brands an idea of what their audience likes to see versus what they don’t. it’s a great tool for content marketing so making sure that you are doing all the rights things is pivotal. Social media is something that we specialize in when it comes to sourcing user generated content for campaigns so we’ve seen the benefits of it for brands first hand.
