Optimizing Your Google Position

Is your business showing up at the top of Google searches for your industry? Here are some quick tips on things to do to improve your SEO on Google searches.

1. Make sure your business information is up to date on the Google Business profile. Are the hours, phone, address correct? What about your website URL alongside your social media profiles?

2. Know the keywords you’re competing for.

3. Continuously update your pages and content. A blog is a good way to do this. Companies that blog get 55% more web traffic, according to HubSpot.

4. Know Google’s ranking factors. There are 4:

   1. Words in the search box

   2. Relevance & usability of your pages

   3. Expertise of source

   4. Location and settings of searcher’s Google account

5. Review analytics often. Find keywords that aren’t working so well and replace them. It will be important to analyze data and see what’s working and what is not.

People run searches on Google to research businesses before they even plan to go visit them in person or an online store. Higher SEO will drive more traffic to your brands website and ultimately, more revenue.