sour

Artificial Intelligence & Marketing

Well everyone, it seems that the future is here. No flying cars just yet but that doesn’t change the fact that artificial intelligence has now become a part of marketing. Strange times we live in, now right?! Seriously though, AI is becoming more important for the improvement of marketing and real-time engagement. Think about the chat box that helps you when you have a question on a website. This is AI but this isn’t all it’s doing now.

Cost Effectiveness of UGC Marketing & Advertising

To source or not to source? That is the question! We all know the many benefits of sourced content advertising in terms of brand authenticity, loyalty, customer engagement, etc. But what about the pricing of this type of marketing over traditional forms of marketing?