A.I. is all the fuss right now in the advertising community. It’s got a lot of people up in arms who are against it and those who are pro artificial intelligence for advertising, are shouting to the rooftops why it’s a good thing. As with most things, there are positive and negative aspects to this topic. So, in order to understand this more we took a deep dive into Artificial Intelligence in advertising. It seems there are a lot of benefits to using AI in advertising but with even more drawbacks. In this article we won’t take a stance on it just yet. We feel there is much more research to be done in order to completely understand how AI will affect the industry. However, we want to leave you with a pros and cons list so that you can start to make your own viewpoint.
PROS of AI:
1. It can allocate advertising budgets
2. It can execute programmatic ad strategies
3. It can compute vast amounts of data to determine trends for writing, understand your audiences on a deeper level and create personalized messaging.
4. Predict emotional response from campaigns in testing before they go live
CONS of AI
1. You will need a lot of data
2. People can end up relying on it too much
3. It can replace some jobs and increase unemployment
4. It has a large carbon footprint
5. It can misappropriate use of IP
6. It can land you into to hot water when it comes to the IP point
There are so many more pros and cons to using artificial intelligence in advertising and marketing. In short, we think it’s a bit too new to do a deep dive. This is just a starting point. It’s hard to say whether the pros will outweigh the cons and vice versa so we hope you do sufficient research to form your own opinions on the matter. We’ll be watching the space closely.
