Lagos: Rational Appeal Advertising

August 21, 2023

Rational Appeal Ads, Lagos Ads, Advertising Agency, Advertising

As we’ve been talking about emotional advertising, the other side of that coin is unemotional advertising based on reasoning and logic. This rational advertising relies on data, facts, and proof. These advertisements focus on the functional needs of the audience and what they gain by purchasing them. There are a couple of standard ways to appeal to logic.

1. Better Quality of Life: this is typically seen in the medical field or health and fitness industries. Pain-free living, healthier body, and mind, etc.

June 7, 2023

Dustin Pagliughi

Advertising, Persuasion Tactics, Ethos, Pathos, Lagos

Persuasion Tactics: The Rhetorical Triangle

June 7, 2023

Dustin Pagliughi

Advertising, Persuasion Tactics, Ethos, Pathos, Lagos

At the heart of all persuasion tactics are the age-old Ethos, Lagos and Pathos. But, when we think of these tactics, we don’t necessarily think of The Rhetorical Triangle. Around 2,000 years ago, Aristotle taught these in order to improve a speaker’s ability to persuade an audience. But, in advertising, they invoke action taken by the viewer. The three of these are called the “three pillars of persuasion” in the ad world.