We all know that word of mouth marketing is the best type of marketing. So, how does a brand increase its brand advocacy among its loyal audience? Well, it all starts with making sure that your audience and employees are happy. People who enjoy working for you will speak highly about your brand. The same goes for your audience. They can do so through reviews, word of mouth, social media, blogs, etc. UGC is a BIG component here and it’s what we specialize in. Organic brand advocacy is unparalleled. It has a farther reach and it is trusted far more. There are a couple of other things that your brand can do to increase its brand advocacy.
1. First, you have to identify the specific reasons what people love about your brand. Find customers who love you and through who is engaging and see what it is that they love.
2. Focus on relationships. Fostering the relationships that you already have through personalization and great customer service is a start. Give more and ask less.
3. Be an inspiration of authenticity! People want to see that brands are humanized. Showcase your employees. Use UGC in your ad campaigns. Most importantly, walk your talk. If your brand stands for something, stick to it.
4. Be grateful. Be approachable. Show your customer appreciation publicly and make sure that you feel approachable on social media and other forms of digital spaces.
5. Reward those that advocate for you. We love a good loyalty member program but it’s also important to give rewards for those who advocate for you on a deeper level. Offer a referral program
The biggest point here is putting your audience first and when you do make sure that it is authentic. People see straight through bs. Cultivating a rapport where there is a two-way communication humanizes your brand. Increase your brands audience through using the one you already have. It’s genius really. Just foster the relationships that are already to create new ones down the line.
