The creator economy is on the rise and if you ask an American kid nowadays what they want to be when they grow up, chances are that they will reply with, an influencer. Actually, it’s 1 in every 4 kids to be exact. The popularity and growth of the creator economy has almost romanticized becoming an influencer. Interestingly enough though, only 11% make between 50K-100K. These numbers can easily be considered a typically “living” in the U.S. for an individual depending on where they’re located.
The Side Hustle: Creator Economy
“Side-hustle ideas” jumped 326% since September 2022, according to Momentum Worldwide Trends. I mean, honestly, who doesn’t have a side hustle in today’s economy? Especially now that hybrid work has become something we’re all very familiar with since the COVID-19 pandemic hit. It has enabled a lot of people to pursue other forms of income other than their main stream. Platforms such as TikTok and Instagram are now offering ways to make money as a brand through promotion or as a creator through reels and partnership collaborations.
