“Side-hustle ideas” jumped 326% since September 2022, according to Momentum Worldwide Trends. I mean, honestly, who doesn’t have a side hustle in today’s economy? Especially now that hybrid work has become something we’re all very familiar with since the COVID-19 pandemic hit. It has enabled a lot of people to pursue other forms of income other than their main stream. Platforms such as TikTok and Instagram are now offering ways to make money as a brand through promotion or as a creator through reels and partnership collaborations. We are certain that this uptick in the side hustle will inevitably lead to an increased content creator economy. Good news for us and good news for those working with us! More content creators = more options for content for your projects. There’s already an infinite amount of content uploaded everyday but with this trend that will increase the amount that we will discover. Bad news is, the more content out there, the more difficult it can be to find those perfect pieces that you’re looking for in your brief. It will pose to be even more difficult for brands that try to do in house found content projects. It’s good that you have a professional like us to do all of the daunting work for you. We can’t tell you the number of times we’ve been told that an agency tried to discover and curate the content themselves only to be left with major headaches. This is sometimes what leads them to us. Sometimes things are easier said than done but this is where we come in. Skip the headache. If you haven’t reached out about your found content projects yet, what are you waiting for? Looking forward to working with you soon :)
