In what ways does your brand stand out from all the others? What’s the value of choosing your brand over your competitors? Competitive positioning is a marketing strategy the refers to how the brand will do just that. The goal of the competitive positioning strategy is not only to increase sales but can guide your brand with purpose. So, in what ways can your brand make itself stand out?
Marketing to Older Populations
Did you know that older generations 50-years and above make up 51% of consumer spending? They also spend more time online than most people think. They are not much different than other groups to market to honestly, but they do have some qualities that differ and it will require some adjustments on the brands marketing strategy. Since they take up half of the consumer spending it’s important you get it right or you’re losing out on some big moola. Here are some ways to ensure that your senior marketing strategy will not be lost.
