Going global is not just for big corporations anymore in the digital world. Any market can be any brand no matter where they are based. Global marketing is a way to market your brand that will encompass many countries from many different regions of the world. This is when global standardization comes into play. This means that your campaign messaging can be used simultaneously in different countries and cultures. You can choose to do your campaigns this way or localize them that are different across markets and countries.
While Supplies Last: Scarcity Marketing Tactics
Why do we all want things that we can’t have? This is what the scarcity principle is based upon. Creating want for a product or service through limited accessibility. Things that seem rare are perceived to have higher value. Marketing uses this principle often to get customers to buy but there needs to be proof of scarcity, of course. Here are some examples of ways that marketing use scarcity.
