The eyes are the window into the soul! But, how do you reach your audience on a deep level through visual mastery? Well, you can achieve this through using the selective arrangements of particular visual elements in a specific order of their importance. This is otherwise known as visual hierarchy. Elements are laid out logically and strategically to guide the viewer through their visual journey. Users tend to act very quickly to decide whether or not they want to stay and read or watch something or not. Their eyes will follow predictable reading paths that are culturally influenced. For example, westerners read left to right whereas Asian cultures will not. These patterns can be followed or broken in order to bring the reader’s attention to certain points on advertisements. You will want to put the most visual things first to make it stand out so they won't miss it. Here are the particular components that can be manipulated to grab the user’s attention: