Word of mouth marketing is the oldest advertising strategy out there. Although times may have changed greatly to that of a digital age, one thing is for sure, WOM is still the most common way that people find a brand. 92% of consumers trust recommendations from friends and WOM marketing influences 99% of B2B purchases. Those numbers are truly staggering. In our digital world, WOM is no longer restricted its literal meaning. It now extends into the online space and is just as important, if not more, on social media. This is the new word of mouth. Instead of telling one or a few people, you can tell thousands if not millions. It will spread through the grape vine quickly.